Parking near The Now in New Orleans, LA.

Get ready Downtown New Orleans, we’re bringing our menu of next-level massages, custom enhancements and best-selling products to you! Unwind as you escape the city crowds in our calming self-care sanctuary.

Located on Girod Street, surrounded by a selection of chef-driven restaurants, local cafés, boutique fitness destinations and more.

The NOW is designed to serve as a sanctuary from the bustling city. Our aesthetic incorporates raw elements and natural materials to create a chic, minimalist oasis. Interiors are inspired by nature. Natural wood surfaces and exposed beams are coupled with sheep skins and rawhides, cactus galleries and crystal grids. All the elements are aligned with nature and form the ultimate escape for next level relaxation.

Pay for parking your way.

At Premium Parking, our customers matter. That is why we offer multiple ways to pay for your parking experience. Pay on site using CameraPay & TextPay, or reserve parking in advance using our website or free mobile parking app. Our goal is to make parking as convenient as possible.