BURLINGTON, Vt., January 21, 2022 - Burlington’s community hub, co-working space, and innovation campus, Hula Lakeside, has chosen Premium Parking as its dedicated parking partner.

Hula Lakeside is a cutting-edge co-working campus and startup incubator which is geared towards accelerating job creation in the region. To accommodate its extensive square footage for 500 to 600 workers, the campus has over 1,000 parking spots spread across two lots. 

With so many spots, the parking experience had been challenging to manage effectively. Hula had been managing parking manually, which was something market president Heather Matthews experienced first-hand after becoming a Hula client. 

The parking experience was ready for an upgrade, says Alex Nadaff, Hula’s community manager: 

Heather asked about her parking when she signed up for an air desk.  When I told her it was a spreadsheet, she said, "you realize you just signed up a parking professional'?  At that moment, I knew we needed to talk more about what Premium Parking could do for Hula.  

A next-generation parking management experience is befitting of a high-tech co-working and innovation campus, says Heather Matthews: 

No more spreadsheets! With parking managed via the Premium Parking app, Alex and the Hula team have one less thing to worry about while upgrading the guest experience. Tenants, visitors and neighbors enjoy a more convenient and organized parking experience that lightens traffic for nearby neighborhoods. 

For members and staff, Premium facilitates a completely digital permit system. This means that there will be no need to display a physical permit, while also streamlining the back-end management for staff and members. 

For visitors, Premium's mobile parking solutions like CameraPay or the Premium Parking app offers a seamless experience that eliminates the hassle of finding a ticketing kiosk to pay for parking. With the convenience of digital payments, drivers save time and stress less. 

To pay for parking, drivers simply open the app, select from the nearby locations, choose the desired parking window and pay. Parking extensions are also easily made through the phone notification screen, so visitors can extend time remotely with a few quick taps.

Other features of the Premium Parking app include advance parking reservations, monthly parking subscriptions and real-time location occupancy reports that guide drivers to available parking.